Art Director · Creative Lead · AI-ready · Gurugram, India

Vidhu
Shukla

I build brands, campaigns and experiences that are impossible to ignore — across beauty, consumer tech, product launches and AI-powered storytelling.

7+
Years of craft
30+
Campaigns delivered
10+
Brands shaped
Oriflame
Currently · Art Director
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Selected Work

Three flagship projects.
One complete story.

Premium beauty, a product brand built from scratch, and AI-led campaign films.

01

Oriflame India · 30th Anniversary
Beauty campaigns, OOH & experiential branding

Advertising · Campaign Design · Creative Direction
Oriflame 30th Anniversary India campaign billboard
The challenge

A unified brand experience for Oriflame India's 30th Anniversary — spanning the flagship campaign, product launches (Novage, Infinita You) and the Directors' Seminar aboard Cordelia Cruises.

Approach

One identity system scaled across billboards, banners, archways and social.

Deliverables
  • Anniversary campaign & identity
  • OOH & billboard advertising
  • Product launches — Novage, Infinita You
  • Experiential archways & banners
  • Directors' Seminar · NDTV Yatra
Out-of-Home & Advertising
30th anniversary billboard
Anniversary OOH
Oriflame brand billboard
Brand OOH
Skin cycling smart spending billboard
Skin Cycling Campaign
Retail & Experiential
Anniversary roll-up banners
Roll-up Banners
Event archway with balloons
Event Archway
Novage product archway
Novage Experience
Infinita You perfume banners
Infinita You · Fragrance
Skincare campaign banners
Skincare · Amazing skin 1-2-3
02

Partnr One · Engine Oil Launch
Building a private-label brand from concept to shelf

Brand Building · Packaging · Product Launch
Partnr One engine oil bottle
Partnr One launch visual on building
The challenge

A private-label lubricant brand mechanics would instantly trust — premium, shelf-ready and Bharat-first, built to scale to future variants.

Approach

A sculpted bottle with grip grooves and a hexagonal mark — carried across packaging, cap, retail and launch films.

Deliverables
  • Brand identity & naming
  • Industrial packaging & bottle form
  • Label system & 3D visualization
  • Retail merchandise & collateral
  • AI-assisted reveal films
Form & Detail
Bottle shoulder detail
Shoulder Detail
Bottle grip detail
Grip Ergonomics
Bottle base detail
Embossed Volume
Partnr One mono variant
Label · Mono Variant
Golden bottle form study
Form Study
Embossed cap
Embossed Cap · Hex Mark
Partnr paper bag
Retail · Paper Bag
Product Reveal Films · AI-assisted motion

FILMReveal 01

FILMReveal 02

FILMReveal 03

FILMReveal 04

FILMReveal 05

03

AI-Powered Campaign Films
Human stories, enhanced through technology

AI Storytelling · Motion Design · Creative Technology
The idea

AI-assisted, social-first campaign films with real narrative — a father's sacrifice, the mechanics keeping Bharat moving, the bond of Rakshabandhan.

Why it matters

Future-ready creative leadership — AI as a medium, not a shortcut — faster production, emotion intact.

FEATUREDFather's Day · Emotional storytelling

FILMIndependence Day · Bharat-first

FILMRakshabandhan · Festive film

About

Design isn't decoration.
It's how brands build trust.

Vidhu Shukla — Art Director

I'm Vidhu Shukla, Art Director at Oriflame, Gurugram. 7+ years across brand systems, product launches, events and AI campaigns in beauty, consumer tech and B2B.

From Cordelia Cruises to building Partnr's engine oil brand from scratch, I pair strategy with a sharp aesthetic eye — and I'm exploring AI in creative production. I hold a BVA in Applied Arts from Karnataka Chitrakala Parishath, Bangalore.

Art DirectionBrand IdentityCampaign DesignPackagingEvent BrandingAI-Led DesignMotion DesignCreative StrategyDesign Leadership

Let's create
something bold.

Open to brand collaborations, campaign work and senior creative opportunities.

vidhushkl@gmail.com
LinkedInBehance+91 80506 99442